1. The Overview
Allouez Township is in Keweenaw County in the Upper Peninsula of Michigan. With many out-dated websites for townships in the area and an increase in people visiting these sites who are deciding where to move to, the township board hired 8 Create to revamp both their brand (logo) and then create a modern website which was completed in the summer of 2018.
2. The Context and Challenge
First off, Google why don’t you love the Keweenaw? Why are there so many places on Google Maps that are incorrectly listed in the Keweenaw!? That was the first hurdle as the town hall on Google Maps directed you to well a field in Allouez, not in Mohawk where the town hall is…
After I got that sorted with their Google listing is was onto their brand. A fresh new overhaul to update everything about the Township Hall and township vibe started here. With their new logo.
1. Project background and description — A logo, website, and Google listing was the first steps towards revamping the image of the township.
2. The problem — Google. Why do you have the Keweenaw!
3. Project goals and objectives — Google Listing, Logo, Website and BEYOND!
3. The Solution
After I got that sorted with their Google listing is was onto their brand. A fresh new overhaul to update everything about the Township Hall and township vibe started here.
The final product:
Keeping the history within the brand was important to the township board. The old Allouez Mine was incorporated into a modern brand symbol.
Next up! Their website. With many of the websites in the area looking a little out of touch a modern website was needed with cool new features like local weather that updates each hour and easy-to-use way to get any info you need about the area in many locations on the site. Meeting Minutes are uploaded each time by a member of the board so a Content Management System like WordPress was the best choice!
5. The Results
With great feedback from the community, the new image of Allouez Township was a hit!